Soaptimist Amazon Storefront
Soaptimist, a values-led small business, is on a mission to raise awareness of plastic waste with their salon-quality hair and body bars. Founded by a nature-loving, Chanel-wearing, happy camper, Soaptimist was eager to grow their reach and enhance their online presence.
Objectives
Elevate brand visibility and reach
Enhance Soaptimist's online presence and broaden their reach through strategic e-commerce optimization.
Improve education and engagement
Create an engaging and informative user journey to educate customers on the benefits and usage of Soaptimist's hair and body bars.
Foster collaborative design
Develop a scalable design library and collaborative workflow to streamline the design and implementation process.
Challenge
Despite their passion for sustainability and quality products, they struggled to gain traction on their e-commerce channels. That’s where we came in. Their Amazon storefront, a crucial touchpoint for potential customers, was underperforming, leading to missed opportunities in attracting and converting a broader audience. The complexity of educating customers on the benefits and usage of shampoo bars, a relatively new concept for many, compounded their challenges.
Our challenge was to conduct a thorough review of their marketing touchpoints, identify gaps in their current approach, and develop a user-friendly, informative, and engaging storefront. This required not only enhancing the visual and navigational aspects of their Amazon page but also crafting compelling storytelling that resonated with both new and existing customers.
Process
We developed new assets based on Soaptimist’s existing brand materials. The brand’s marketing and storefront management teams were invited to collaborate in regular working sessions, which inspired us to collectively push the brand further. This hands-on approach fostered immediate buy-in for fresh ideas, significantly reducing review times and condensing the design phase to just one week. Ultimately, we were able to create a fresh and scalable design library for Soaptimist to take ownership over, generating assets and keeping their storefront looking fresh.
"Unlike many other agencies, 10Nineteen quickly provides clear insights and concrete solutions, both in words and visually, making it easy to communicate with stakeholders and take action. Their speed, pragmatism, and high-quality output are refreshing. 10Nineteen helped us see problems we were blind to. I highly recommend them!"
Results
Our collaboration with Soaptimist led to a remarkable transformation of their Amazon storefront, preparing them to expand into German and French markets. By taking the time to understand their marketing strategy and working closely with their team, we identified key opportunities to enhance usability and highlight the unique benefits of their products. This strategic approach resulted in a user-friendly, engaging, and informative shopping experience that resonated with customers and showcased Soaptimist's commitment to sustainability and quality.
Ready to transform your online presence?
Want to make your Amazon storefront stand out and boost your sales? Our agency has the know-how to transform your online presence, just like we did for Soaptimist. Let’s work together to highlight your product’s unique benefits and create an amazing shopping experience for your customers.
Contact us today to find out how we can help your brand thrive online.